Environmentally-friendly waste products have been given the celebrity backing of Sara Cox.In-Sink-Erator, a leading producer of waste organiser products, is a favourite with the popular Radio One DJ, who has championed the green profile and the practical perks of the brands products.A favourite product with Ms Cox and many others was the sink waste disposal unit offered by the company, which grinds up biodegradable food waste into a liquefied form, to reduce trash-bound kitchen waste.Sarah Cox said First off I got an In-Sink-Erator which makes all my food waste magically disappear, so no more stinky bins and landfill sites for me.Satisfied with the waste disposal unit, she tried out other In-Sink-Erator products, stating Ive also got their steaming hot water tap which delivers near boiling water economically at a touch of the button so no more hanging around for the kettle to boil during the adverts in Corrie!While the In-Sink-Erator waste disposer reduces the impact of biodegradable waste, the brand has also developed products to lower the volume of waste that is disposed of in bins.The companys range of waste compactor products look to reduce rubbish bin loads packed with more air than waste, by promising to compress non-recyclable rubbish to a quarter of the original volume.